But King says it's out for the trademark only as a means to protect itself from the many clones out there trying to imitate the hit mobile game. This news drew backlash from those who think a corporation should not be allowed to control a term that is so commonly used. 'If we had not opposed The Banner Saga’s trademark application, it would be much easier for real copy cats to argue that their use of 'Saga' was legitimate.'Įarlier this week, King made headlines when it got one step closer to owning the trademark for 'Candy' after the United States Patent & Trademark Office approved it for publication. In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion,' the representative said.

'However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future. Then why file the notice of opposition at all? King says the company is simply trying to defend its position under the terms of trademark law. We do not have any concerns that The Banner Saga is trying build on our brand or our content,' a representative for the company told Gamasutra. 'King has not and is not trying to stop The Banner Saga from using its name. The notice of opposition contends that The Banner Saga is 'confusingly and deceptively similar' to Candy Crush Saga. King, maker of hit mobile game Candy Crush Saga, has released a statement that aims to explain why they have filed a notice of opposition against the trademark application for Stoic Studios' The Banner Saga. We're humbled by the outpouring of support and honored to have others stand with us for the right to their own Saga.

' claims they're not attempting to prevent us from using The Banner Saga, and yet their legal opposition to our trademark filing remains.

We won't make a viking saga without the word Saga, and we don't appreciate anyone telling us we can't,' the representative said. We did, and people loved it, so we're making another one. 'Two years ago, the three of us at Stoic set out to make an epic viking game: The Banner Saga. Following the publication of this story, a representative for The Banner Saga developer Stoic Studios provided the following the statement to Kotaku, which explains why the independent studio plans to fight.

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